I hope that most of the people who go to the site take the time to understand the message it offers while taking the time to fully enjoy the tremendously exciting use of lash on the site.
That’s always a bit of a fear I have about trying to make something too cool or snazzy. You get attention… but is it the right kind of attention? Certainly, the goal in this case seems to be attract everyone possible, while portraying their message well enough to hold the interest of everyone who goes to visit the site.
But with that having been said… I’ve seen a lot of cases where something that is mainly uninteresting has been snazzed up beyond recognition, to the point that the message no longer matters.
Regardless, check out Waterlife. It’s just a great, great concept.
I routinely save the world and the erase the memories of everyone on the planet, because I don't like taking credit for it. I live in front of my keyboard, over the horizon and beyond imagination.
I firmly believe in puppies. 
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